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Building A Marketing Plan for Your Business

Create your own Marketing Plan for your Business. In this course you will learn how to implement the most important marketing tool for
any business. You will be required to map the four crucial stages for your own business to produce a professional example.
Our instructors will guide you through the four most important stages of The Marketing Plan:
1. Analysis
2. Marketing Strategy
3. The Marketing Mix
4. Expected Results
This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of
your own business and take the first steps on the path to launching your company.

Course Outlines

Module 1: Intro to Marketing Plan
✓ Learn the basics of marketing and reinforce anything you have previously learned on this very broad discipline.
✓ Learn how to set objectives and what type of objectives youshould include in your plan.

Module 2: Marketing Strategy
✓ Introduction to marketing strategy
✓ What is marketing strategy?
✓ Marketing strategy definition
✓ Financial and non-financial objectives.
✓ Identifying the best target segment for your product or service.
✓ How to identify the best positioning for your product orservice?

Module 3: Marketing Mix Implementation
✓ Introduction to Marketing Mix Implementation
✓ Marketing mix definition: short-term and tactics vs long-term tactics
✓ Deciding productstrategy: the product lifecycle
✓ Deciding product strategy: product levels
✓ Deciding product strategy: branding strategy
✓ Pricing strategy
✓ Distribution channels
✓ Distribution channelstrategy
✓ Integrated communication strategy
✓ How to build an integrated communication strategy

Module 4: Marketing Plan Budget
✓ Introduction to expected results
✓ The expected results definition
✓ Metricsfor financial objectives
✓ Metricsfor non-financial objectives: brand awareness
✓ Metricsfor non-financial objectives:social media brand
✓ Metricsfor strategic objectives
✓ Metricsfor customer objectives
✓ The Marketing Plan budget

What you'll learn

Upon completion of this course the successful student will have demonstrated the ability to:
✓ To create Business Marketing Plan

Course Content

Upon completion of this course the successful student will have demonstrated the ability to:
✓ To create Business Marketing Plan

Customize a Course

We will be happy to assist you for inquiries about a customized scheduled or program:
Rachael McPherson, Director of Sales
☎(250)882-9549 📧rachael@qacademy.tech
Caroline Santos, Corporate and Custom Sales Manager- Eastern Canada
☎(514)771-3206 📧caroline.santos@qacademy.tech

Student Ratings & Reviews

Course Info

Prerequisites
The following are admission requirements for each course and may not be waived by the student or the academy:
✓ Applicants must hold a high school diploma or be at least 19 years of age
✓ Students under the age of 19 require their parent or guardian’s consent
Duration
15 Hours

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Customize A Course
We will be happy to assist you for inquiries about a customized scheduled or program:
Tanvir Qureshi
Caroline Santos
Corporate and Custom Sales Manager
(Eastern Canada)
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Building A Marketing Plan for Your Business

  • Course level: Beginner

Description

Create your own Marketing Plan for your Business. In this course you will learn how to implement the most important marketing tool for
any business. You will be required to map the four crucial stages for your own business to produce a professional example.
Our instructors will guide you through the four most important stages of The Marketing Plan:
1. Analysis
2. Marketing Strategy
3. The Marketing Mix
4. Expected Results
This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of
your own business and take the first steps on the path to launching your company.

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