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Building A Marketing Plan for Your Business

Course Outlines

Module 1: Intro to Marketing Plan
✓ Learn the basics of marketing and reinforce anything you have previously learned on this very broad discipline.
✓ Learn how to set objectives and what type of objectives youshould include in your plan.

Module 2: Marketing Strategy
✓ Introduction to marketing strategy
✓ What is marketing strategy?
✓ Marketing strategy definition
✓ Financial and non-financial objectives.
✓ Identifying the best target segment for your product or service.
✓ How to identify the best positioning for your product orservice?

Module 3: Marketing Mix Implementation
✓ Introduction to Marketing Mix Implementation
✓ Marketing mix definition: short-term and tactics vs long-term tactics
✓ Deciding productstrategy: the product lifecycle
✓ Deciding product strategy: product levels
✓ Deciding product strategy: branding strategy
✓ Pricing strategy
✓ Distribution channels
✓ Distribution channelstrategy
✓ Integrated communication strategy
✓ How to build an integrated communication strategy

Module 4: Marketing Plan Budget
✓ Introduction to expected results
✓ The expected results definition
✓ Metricsfor financial objectives
✓ Metricsfor non-financial objectives: brand awareness
✓ Metricsfor non-financial objectives:social media brand
✓ Metricsfor strategic objectives
✓ Metricsfor customer objectives
✓ The Marketing Plan budget

What you'll learn

Upon completion of this course the successful student will have demonstrated the ability to:
✓ To create Business Marketing Plan

Course Content

Upon completion of this course the successful student will have demonstrated the ability to:
✓ To create Business Marketing Plan

Customize a Course

We will be happy to assist you for inquiries about a customized scheduled or program:
Rachael McPherson, Director of Sales
☎(250)882-9549 📧[email protected]
Caroline Santos, Corporate and Custom Sales Manager- Eastern Canada
☎(514)771-3206 📧[email protected]

Course Info

Prerequisites
The following are admission requirements for each course and may not be waived by the student or the academy:
✓ Applicants must hold a high school diploma or be at least 19 years of age
✓ Students under the age of 19 require their parent or guardian’s consent
Duration
15 Hours

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For Group Class Options
1:1 Price
$1,095.00

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For Corporate and Funding Agencies

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Customize A Course
We will be happy to assist you for inquiries about a customized scheduled or program:
Caroline Santos
Corporate and Custom Sales Manager
(Eastern Canada)
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