Module 1: Intro to Marketing Plan
✓ Learn the basics of marketing and reinforce anything you have previously learned on this very broad discipline.
✓ Learn how to set objectives and what type of objectives youshould include in your plan.

Module 2: Marketing Strategy
✓ Introduction to marketing strategy
✓ What is marketing strategy?
✓ Marketing strategy definition
✓ Financial and non-financial objectives.
✓ Identifying the best target segment for your product or service.
✓ How to identify the best positioning for your product orservice?

Module 3: Marketing Mix Implementation
✓ Introduction to Marketing Mix Implementation
✓ Marketing mix definition: short-term and tactics vs long-term tactics
✓ Deciding productstrategy: the product lifecycle
✓ Deciding product strategy: product levels
✓ Deciding product strategy: branding strategy
✓ Pricing strategy
✓ Distribution channels
✓ Distribution channelstrategy
✓ Integrated communication strategy
✓ How to build an integrated communication strategy

Module 4: Marketing Plan Budget
✓ Introduction to expected results
✓ The expected results definition
✓ Metricsfor financial objectives
✓ Metricsfor non-financial objectives: brand awareness
✓ Metricsfor non-financial objectives:social media brand
✓ Metricsfor strategic objectives
✓ Metricsfor customer objectives
✓ The Marketing Plan budget