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Module 1: Intro to Marketing Plan
✓ Learn the basics of marketing and reinforce anything you have previously learned on this very broad discipline.
✓ Learn how to set objectives and what type of objectives youshould include in your plan.
Module 2: Marketing Strategy
✓ Introduction to marketing strategy
✓ What is marketing strategy?
✓ Marketing strategy definition
✓ Financial and non-financial objectives.
✓ Identifying the best target segment for your product or service.
✓ How to identify the best positioning for your product orservice?
Module 3: Marketing Mix Implementation
✓ Introduction to Marketing Mix Implementation
✓ Marketing mix definition: short-term and tactics vs long-term tactics
✓ Deciding productstrategy: the product lifecycle
✓ Deciding product strategy: product levels
✓ Deciding product strategy: branding strategy
✓ Pricing strategy
✓ Distribution channels
✓ Distribution channelstrategy
✓ Integrated communication strategy
✓ How to build an integrated communication strategy
Module 4: Marketing Plan Budget
✓ Introduction to expected results
✓ The expected results definition
✓ Metricsfor financial objectives
✓ Metricsfor non-financial objectives: brand awareness
✓ Metricsfor non-financial objectives:social media brand
✓ Metricsfor strategic objectives
✓ Metricsfor customer objectives
✓ The Marketing Plan budget
Upon completion of this course the successful student will have demonstrated the ability to:
✓ To create Business Marketing Plan
Upon completion of this course the successful student will have demonstrated the ability to:
✓ To create Business Marketing Plan
We will be happy to assist you for inquiries about a customized scheduled or program:
Rachael McPherson, Director of Sales
☎(250)882-9549 📧[email protected]
Caroline Santos, Corporate and Custom Sales Manager- Eastern Canada
☎(514)771-3206 📧[email protected]
Create your own Marketing Plan for your Business. In this course you will learn how to implement the most important marketing tool for
any business. You will be required to map the four crucial stages for your own business to produce a professional example.
Our instructors will guide you through the four most important stages of The Marketing Plan:
1. Analysis
2. Marketing Strategy
3. The Marketing Mix
4. Expected Results
This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of
your own business and take the first steps on the path to launching your company.
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Q Academy works with the most innovative, sustainable industries and we continue to review all the major skills gaps across the globe. We’re looking for industry leaders and academic partners to help us create courses for upgrading skills within growing sectors across globe. We’d love to work with you to build something great!
With so many companies looking for great talent why not look take your needs directly to Q Academy and ensure your candidates have all the most update skills they need. Hire Great Talent without the high costs of some job search platforms or services.
Q Academy works with thosands of business across the globe and we have become several business go to training partners for the past 5 years.