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Module 1 – Psychology of Search
Module 2 – Buying Funnel
Module 3 – Understanding Keyword Organization
Module 4 – Keyword Match Types
Module 5 – Negative Keywords and Managing Search Terms
Module 6 – Keyword Research
Module 7 – Creating Compelling Ads
Module 8 – Advanced Ad Features
Module 9 – Ad Testing
Module 10 – Ad Extensions
Module 11 – Campaign Types Budget and Reach
Module 12 – Location and Language Targeting
Module 13 – Introduction to Audience Types
Module 14 – How to Segment Data and Create Lists
Module 15 – Using the Audience Lists to Reach Customers
Module 16 – Introduction to the Display Network
Module 17 – Display Targeting Options
Module 18 – Display Ad Formats
Module 19 – Setting And Measuring Goals
Module 20 – Bidding and Attribution
Module 21 – Reporting and Testing
Module 22 – Ad group organization
Module 23 – Campaign Organization
Module 24 – Working with Multiple Accounts
Module 25 – Introduction to Quality Score
Module 26 – Working with Quality Score
Module 27 – Quality Score Diagnosis and Pivot Tables
Module 28 – Setting Up Your PPC Strategy
Module 29 – Creating Your Account
Module 30 – Managing Your Account
Module 31 – Shopping and Video Campaigns
Module 32 – Automation and Other Tools
We will be happy to assist you for inquiries about a customized scheduled or program:
Rachael McPherson, Director of Sales
☎(250)882-9549 📧[email protected]
Caroline Santos, Corporate and Custom Sales Manager- Eastern Canada
☎(514)771-3206 📧[email protected]
With this course you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Here you will get in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement and search engine marketing for campaigns that drive measurable ROI.
This course will fast-track your Digital Marketing career with hands-on experience in managing paid marketing initiatives.
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Q Academy works with the most innovative, sustainable industries and we continue to review all the major skills gaps across the globe. We’re looking for industry leaders and academic partners to help us create courses for upgrading skills within growing sectors across globe. We’d love to work with you to build something great!
With so many companies looking for great talent why not look take your needs directly to Q Academy and ensure your candidates have all the most update skills they need. Hire Great Talent without the high costs of some job search platforms or services.
Q Academy works with thosands of business across the globe and we have become several business go to training partners for the past 5 years.