Module 1 – Psychology of Search
Module 2 – Buying Funnel
Module 3 – Understanding Keyword Organization
Module 4 – Keyword Match Types
Module 5 – Negative Keywords and Managing Search Terms
Module 6 – Keyword Research
Module 7 – Creating Compelling Ads
Module 8 – Advanced Ad Features
Module 9 – Ad Testing
Module 10 – Ad Extensions
Module 11 – Campaign Types Budget and Reach
Module 12 – Location and Language Targeting
Module 13 – Introduction to Audience Types
Module 14 – How to Segment Data and Create Lists
Module 15 – Using the Audience Lists to Reach Customers
Module 16 – Introduction to the Display Network
Module 17 – Display Targeting Options
Module 18 – Display Ad Formats
Module 19 – Setting And Measuring Goals
Module 20 – Bidding and Attribution
Module 21 – Reporting and Testing
Module 22 – Ad group organization
Module 23 – Campaign Organization
Module 24 – Working with Multiple Accounts
Module 25 – Introduction to Quality Score
Module 26 – Working with Quality Score
Module 27 – Quality Score Diagnosis and Pivot Tables
Module 28 – Setting Up Your PPC Strategy
Module 29 – Creating Your Account
Module 30 – Managing Your Account
Module 31 – Shopping and Video Campaigns
Module 32 – Automation and Other Tools